[Weekender] With an eye on the future, financial firms don VR goggles

 [Weekender] With an eye on the future, financial firms don VR goggles

DGB Financial Group executives hold a meeting in Zepeto. (DGB Financial Group)

The emergence of the “MZ generation” — those born in the 1980s and ‘90s — has brought significant change in South Korea’s financial landscape, pushing its conservative players to navigate uncharted territory in the technological era.

Financial institutions are embracing the technological shift from physical space to digital sphere with big-name bankers experiencing the virtual world via VR headsets and holding executive meetings in “metaverse” online settings.

Financial companies are rolling out financial goods and services that are digitalized and tailored to the MZ generation, as they regard them as their future source of growth.

Woori Card launched “Today’s Debit Card” on June 23 that provides cash back to franchise stores frequently visited by the MZ generation. The franchise includes online shopping and delivery service…

Read full article…www.koreaherald.com