Virginia Tech integrates new technology into fan experience at Lane Stadium

 Virginia Tech integrates new technology into fan experience at Lane Stadium

BLACKSBURG, Va. (WDBJ) – It’s the same rockin’ Lane Stadium environment Hokie fans are accustomed to, but this year, it offers some new features for gameday.

All tickets and payments will be contactless. Beer and seltzer will now be sold. Masks will be required on the concourse.

But there’s another addition — and it’s on your seat.

“We put in what we call Digital Seat Tags,” said Cameron Fowler, the CEO of Digital Seat Media.

He and his team outfitted every single one of Lane Stadium’s 66,000 seats with metal QR codes.

“Every one of the QR codes is unique to that specific seat and it allows fans to open up their camera, aim it at the tag, and it launches what we call the digital seat platform,” explained Fowler.

That platform allows you to access the rosters of both teams playing as well as game stats in real time.

“[It’s] another attempt to make the experience here at Lane Stadium something special that you…

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