The rise of Latino tech influencers

 The rise of Latino tech influencers

A handful of Latino technology influencers on YouTube and social media are helping Hispanics navigate the changing world of smartphones, gaming, and noise-canceling headphones.

The big picture: Dominican American YouTube star Krystal Lora, with her 323,000 subscribers, is among the most popular technology reviewers. She breaks down the latest Apple and Google products for growing Latino YouTube audiences.

The intrigue: Lora often reviews smartphones and comments on how well the technology takes photos of darker-skinned people and practical uses of the devices for families.

  • She dissects products like Apple Fitness after testing it out with her sister or shows how family members may use a new tool.
  • Like fellow online tech reviewers Brian Tong and Marques Brownlee, Lora tries to simplify new technology and recommends how the tools can affect everyday life.

Omar Gonzalez, a Puerto Rican photographer from Hoboken, N.J. with over 120,000…

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