The politics of using social media to reach masses

 The politics of using social media to reach masses

OPINION: Owners of social media platforms also need to create features that will help detect and prevent misinformation and disinformation. In past elections in some parts of the world, social media platforms such as Facebook came under fire, writes Sithembiso Sithole.

As we head to the local government elections on November 1, political leaders are not leaving anything to chance as they campaign on social media to get the electorate to vote for them.

In a time of Covid-19 and tighter restrictions from Level 5-2, political parties had to find innovative ways to reach out to the masses through social media.

Recently we saw One Movement SA Leader Mmusi Maimane hosting a series of Twitter Spaces. A new social media feature to get users to host and engage on any topic, in this case, service delivery issues.

Like I usually say, social media forces necessary change, particularly in the time of a pandemic. Political party leaders who were…

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