Home / The New Economy Monetizes Consumer Impatience With Social Retail Marketing

The New Economy Monetizes Consumer Impatience With Social Retail Marketing

 The New Economy Monetizes Consumer Impatience With Social Retail Marketing

The experience economy is about monetizing memories; the attention economy is about servicing consumers’ focus, and now after the pandemic, the Impatience Economy is about delighting consumers with instant, easy purchasing via social media engagement. The new book The Impatience Economy: How Social Retail MarketingChanges Everything describes fulfilling consumer demand for speed and convenience with continuous, ubiquitous digital commerce enabled by 5G mobile, AI, social media, advanced analytics, and Virtual Reality/Augmented Reality (VR/AR) devices. It requires building customer relationships through trust and relevance. Consumers must feel there is an equitable exchange of personal data for purpose and value.

SRM™ is just getting started

While many thought we are already in the…

Read full article…www.forbes.com