Social media are turbocharging the export of America’s political culture

 Social media are turbocharging the export of America’s political culture

ARTHUR DO VAL just wanted to be somebody. A sitting lawmaker in São Paulo’s regional assembly—with, as he boasts in his Twitter bio, the second-largest number of votes of any candidate—Mr do Val rose to fame by heckling lefties at marches. He learned this tactic, he explains, from the documentaries of Michael Moore, an American political film-maker.

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Mr do Val has since become a talented and prolific producer of web-friendly content. His team pumps out hundreds of images and video clips weekly through social media. People want to be entertained, he argues, so politics must be entertaining, too. Political arguments should be delivered in funny memes and silly videos which, in Mr do Val’s case, tend to focus on promoting economically liberal ideas and bashing the left.

“I tried…

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