Small Business Saturday is a shopping campaign that was started by American Express in 2010 and quickly gained traction with consumers.
Taking place the Saturday after Thanksgiving, this holiday season is an especially important one for small businesses bouncing back from a tough year in 2020 due to the coronavirus pandemic.
Ames Main Street is part of Small Business Saturday, with hours from 9 a.m. to 6 p.m., although some stores will be open different hours.
The support of local consumers is crucial to the success of downtowns and local merchants, Debi Durham, director of the Iowa Economic Development Authority, told the Ames Tribune last month.
“We have to do our part,” Durham said. “I think we really learned that during COVID — that we have to rally around our local businesses.”
Shopping local is also a way to beat the…