Petco Announces New Digital Advertising Technology | Industry News

 Petco Announces New Digital Advertising Technology | Industry News

Petco Launched Citrus Ad Retail media technology that provides vendors with targeted digital advertising opportunities across e-commerce, desktop and mobile platforms.

The CitrusAd platform allows Petco vendors to launch relevant sponsored products, view media campaigns across Petco’s e-commerce platform, and increase sales. Participation is available either as a managed service or as a self-service.

Of the platform Combining a real-time relevance engine with Petco’s first-party data, ads are placed in an organic and relevant way to enhance your customers’ online shopping experience.brand Easily run and measure your campaigns with a fully transparent dashboard to measure cognitive activity, engagement, conversions, and accurate cost-effectiveness (ROAS).

During the pilot program launched in December, several Petco vendors participated in ad targeting opportunities, achieving an average ROAS of 300% to 400%,…

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