Luxury in the metaverse? Morgan Stanley says it could become a €50 billion market

 Luxury in the metaverse? Morgan Stanley says it could become a €50 billion market

People are still just getting accustomed to the idea that a metaverse — the term used in Silicon Valley for virtual worlds — even exists.

Analysts at Morgan Stanley say there’s scope for luxury goods makers to sell virtually as they do physically — and say the market could be as large as €50 billion, or $57 billion at current exchange rates, by 2030. That could lift revenue by more than 10%, and industry earnings before interest and tax by 25%.

Analysts led by Edward Stanley point out that one in five gamers in Roblox change their avators daily. “Image is everything in virtual experiences,” they say.

Balenciaga, a unit of Kering
KER,
+3.24%
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in September started selling “skins” in the popular game Fortnite at 1,000 V bucks, which they say is equivalent to about $8. Gucci, also part of Kering, sold a digital version of its Dionysus bag on Roblox

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