Juniper Research: CPaaS Revenue to Exceed $10 billion Globally in 2022, as Vendors Seek Further Platform Differentiation

 Juniper Research: CPaaS Revenue to Exceed $10 billion Globally in 2022, as Vendors Seek Further Platform Differentiation

BASINGSTOKE, England–()–A new study from Juniper Research has found the global value of the CPaaS market will exceed $10 billion for the first time next year; rising from $8.6 billion in 2021. This represents growth of 17% year-on-year. To capitalise on this remarkable growth, the research predicts CPaaS vendors will seek to further differentiate their services by integrating novel solutions directly into their service platforms. [CPaaS platforms offer a centralised management service for outbound communications, including SMS, OTT business messaging, RCS and voice services].

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Customer Data Platforms – Key to Differentiation

The new study, CPaaS: Future Market Outlook & Emerging Opportunities 2021-2026, urges platform vendors to expand their range of value-added services to achieve this differentiation. The research…

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