Is your business operating like a dinosaur or a gecko?

 Is your business operating like a dinosaur or a gecko?

Two hundred and thirty-five million years ago, giant reptiles roamed the earth. After 169 million years or so, they became extinct. The name, dinosaur, is taken from the ancient Greek words “deinos” and “sauros,” meaning terrible lizard.

Geckos emerged during the earliest days of the dinosaurs, approximately 200 million years ago, give or take 25 million years. Geckos usually live six to 10 years, with some males known to have survived up to 20. They are the most species-rich group of lizards, with 1,500 worldwide.

Why did the dinosaurs become extinct while the geckos are still in our backyards? I have no clue. But it leads me to this question: Is your business operating like a dinosaur or a gecko?

Best practices

According to Webster, a best practice is a procedure that has been shown by research and experience to produce optimal results and that is established or proposed as a standard suitable for widespread adoption.

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