How to convince audiences that virtual events are still worthwhile

 How to convince audiences that virtual events are still worthwhile

Opinion Nothing went according to plan in 2020. Trade shows, conferences, concerts, and all other business- and consumer-driven in-person events were either converted into online experiences or canceled altogether. This year, we’re left questioning where virtual events will go from here.

Several companies have committed to hosting immersive digital experiences in 2021 — from the Consumer Technology Association’s CES to Adobe Summit to SXSW. Typically, these in-person mega-events transform big cities like Austin, Texas, and Las Vegas into festival-like atmospheres; nearly every restaurant, hotel, and convention hall plays a part as thousands of attendees swarm.

Now, all of that energy has to be translated for a streaming audience. This means photorealistic 3D manifestations of trade show layouts, complete with virtual visits to booths and interactions with people and products. The…

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