Flashback: When Apple made Macs with transparent design elements

 Flashback: When Apple made Macs with transparent design elements

When Apple recently launched the refreshed M1 iMacs, it embraced a new style of design language. Some called the new iMac a homage to the original iMac, while others called it a fusion of classical and modern design styles. The truth is every new generation of Apple products, especially high-profile ones, adopts a design language that is coherent across the entire lineup.

For those following Apple from its earlier days, the journey of Macs can be divided into different design eras. It all started with Hartmut Esslinger, founder of Frog Design, the company credited for creating the ‘Snow White’ design of Apple computers in the 1980s, involving all-white exteriors with vertical and horizontal stripes and curved edges to make the devices appear smaller. The involvement of Esslinger in Apple products introduced a new design perspective to Mac computers, which helped Cupertino put a greater emphasis on design and that hasn’t really…

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