As DOBI Real Estate CEO Simon Thomas tells it, a decision to embrace change paved the way for his Birmingham-based company to experience growth and success during 2021.
“I was the guy who was about ‘you got to be in the office,’ ” explained Thomas, whose firm earned the No. 2 ranking among small companies in the 2021 Detroit Free Press Top Workplaces competition.
“But by making greater use of technology to run our business we became a lot more efficient. We got really sharp with our finances, too, which made us 10-times stronger.”
Along with embracing the different workstyles of his team members, Thomas reports that DOBI began giving agents even more during 2021 as well.
“We spent a lot of time with our agents on Zoom calls and virtual happy hours,” Thomas said. “We wanted to give our team more, so we invested in marketing and training and we grew from 48…