Choosing a stance? Interpreting the geopolitical challenge for Brainport-China business relations

 Choosing a stance? Interpreting the geopolitical challenge for Brainport-China business relations

That geopolitics is a subject as sensitive as it is dynamic is something we see in the news every day. An alliance that seemed ideal yesterday may already be completely undesirable tomorrow. How do we keep things in balance as a continent, as a country, or even as a region? How do companies deal with this? To find out, Dr. Yuxi Nie puts the magnifying glass on the relationship between Brainport Eindhoven – which, as a high-tech region, is extremely sensitive to the consequences of geopolitics – and China. In a series of articles, she keeps us informed of the progress of her research, which aims to devise effective communication strategies for Brainport. Today, part 1.

Business relations between China and the EU have come under a lot of pressure. Gone are the (short-lived) days when every self-assured European company needed to find their clients in China and globalization seemed to be the answer to every expansionist…

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