Better Business Bureau serving Canton Region and Greater West Virginia offers tips and advice for consumers to avoid fraudulent practices.
Free trial offers are an extremely popular marketing tactic, especially for subscription services. With so many consumers shopping online, there is no way to touch, see, or otherwise experience a product before buying it. That means free trials can be a win-win situation for both sellers and buyers. Consumers get to “try before they buy,” and sellers get to cultivate interest in their product and hopefully make a sale.
That said, there are a few aspects of free trials consumers should be aware of, if they want to avoid unwanted charges.
HOW TO TAKE ADVANTAGE OF FREE TRIAL OFFERS
• Review the sign up form and look for pre-checked boxes. If you sign up for a free trial online, look for boxes that have already been checked, advises the Federal Trade Commission. That checkmark “may give the…