As work from home trends, this London startup picks £4.5M to make video streaming more environment friendly

 As work from home trends, this London startup picks £4.5M to make video streaming more environment friendly

The amount of video streamed over the internet is at an all-time high right now. The trend has been accelerated further during the pandemic that triggered the work from home trend. At the same time, this has put immense pressure on the streaming and content companies as they need to deliver superior video quality. There are forecasts estimate that video streaming will account for 82% of total global internet traffic by 2022. Furthermore, video streaming is said to contribute to more than 1% of global emissions.

This is where content providers are turning to technology to address the challenge of delivering a reliable and high-quality experience while managing the financial and environmental costs of doing so. To help solve this problem, London-based startup iSIZE has pioneered deep-learning solutions that optimise video streaming quality while reducing bitrate requirements, allowing for a significant reduction in data and energy…

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