Ad campaign critical of Japan’s coronavirus response makes waves

 Ad campaign critical of Japan’s coronavirus response makes waves

A newspaper ad criticising the Japanese government’s response to the nation’s fourth pandemic wave was widely shared on social media on Tuesday as public concerns mount over COVID-19 and official plans to host the Olympics, now just two months away.

The ad, appearing in three national newspapers on Tuesday morning and paid for by a publisher known for taking stances on social and political issues, shows an illustration of the coronavirus overlaid on a black and white World War Two era photo of Japanese children training to fight with sticks.

“No vaccine, no medication. Are we supposed to fight with bamboo spears? If things continue as they are, politics are going to kill us,” the ad says, noting that the public has endured a year of restrictions while the virus has continued to spread.

The full-page ad by magazine publisher Takarajimasha was a rare rebuke of the country’s pandemic response by a private company. The Tokyo-based company…

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