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Livestream shopping has become a huge hit with consumers in China, and the trend is making its way to the U.S.
Many social media and retail platforms now offer live shopping experiences for U.S.-based consumers, including eBay and Poshmark, both of which added livestream shopping to their platforms this year.
“We see live selling and shopping as a natural evolution of our social marketplace and something our community has really craved from us,” said a spokesperson for Poshmark, which is currently testing live shopping in beta.
As a shopper, the excitement of a fast-paced, interactive shopping experience hosted by a celebrity like Kim Kardashian, Drew Barrymore or Deion Sanders might draw you into a live event. But before participating, consider how the…